Benchmark Group, Inc. (BG) is pleased to reveal its new logo and launch of their new visual brand identity. The new identity builds on the company's leadership position as the "project team of choice" for comprehensive engineering and architecture that offers clients ambitious and nationally competitive results.
Rogers, AR, October 1, 2015 (Newswire.com) - Benchmark Group, Inc. (BG) is pleased to reveal its new logo and launch of their new visual brand identity. The new identity builds on the company’s leadership position as the “project team of choice” for comprehensive engineering and architecture that offers clients ambitious and nationally competitive results.
Originally founded in 1978 as an electrical engineering firm, Benchmark Group is stronger than ever with over one hundred and twenty employees skilled in a variety of disciplines; and clients throughout the United States and Puerto Rico. Their new tagline “project team of choice” was chosen as a descriptor because their commitment to quality and customer satisfaction is the foundation that has been sustained through the evolution of the company. The professionals at Benchmark Group are passionate about creating unsurpassable, premier projects while fulfilling each client's needs.
"We are creating a new, stronger, more innovative and streamlined Benchmark Group."
Michele Love, Marketing & Talent Development Manager
“We are creating a new, stronger, more innovative and streamlined Benchmark Group”, said Michele Love, Marketing & Talent Development Manager at BG. The new logo embodies the organization's vision of being a progressive firm. The symbolism of the loops is two-fold; illustrating their continuous innovation, and representing their belief in close communication with clients and vendors.
The new logo also shows a blend of the old with the new by using the traditional blue color with the color green. The green was chosen to represent their commitment to sustainability, energy, and green practices in the communities they serve.
Benchmark Group is located in Rogers, Arkansas and offers services in mechanical engineering, electrical engineering, refrigeration engineering, fire protection engineering, architecture, energy, capital expenditure, construction management and interior design. More than 35 years of experience and long-standing client relationships have established Benchmark Group as the Project Team of Choice. With multiple production platforms, they can make your design vision a reality.
For more information on Benchmark Group visit: www.teamofchoice.com