Kerusso Moves Further Up Prestigious Top-Seller's List
BERRYVILLE, Ark., October 7, 2019 (Newswire.com) - Kerusso, the world’s largest Christian apparel company, continues its climb on sales charts as recognized by Gift Beat, the industry publication that tracks sales in the gift industry.
Last year, Kerusso made a giant leap from honorable mention the year before to a ranking of no. 8 in the “T-SHIRTS” category. In May of this year, the Arkansas-based company jumped another spot to no. 7, but they’re not done climbing the charts. The company now holds the no. 6 spot for T-shirts nationally, and is no. 3 in the T-shirt category in the South. The announcement comes in the September 2019 issue of Gift Beat.
Kerusso’s VP of Marketing, Nik Kennett, is grateful for the increased success, and points to the company’s strong history:
“This recognition reflects Kerusso’s three decades in making quality a top priority, along with our consumer research and commitment to helping retailers do what they do best. The foundation to all this is our Christ-centered messaging that fulfills our mission through eye-catching designs that start conversations.”
Kennett emphasizes that the company is always mindful of the challenges facing retail.
“To make Gift Beat’s list of top-selling T-shirt lines for a second consecutive year, and to rise even higher on the list in 2019, is a strong indication that our partnership with brick and mortar retail drives this success.”
Kerusso’s surge came in an environment in which the publication reported that 32 percent of retailers say their sales are up for T-shirts.
Gift Beat is considered the “Bible” of the gift industry and utilizes a large network of reporting stores around the country. Stores complete a monthly questionnaire that asks them to rank their three top-selling items in eight different categories that change each month. These stores are asked to report their top three lines in respective categories.
Each line is assigned a point value (no. 1 ranking: five points; no. 2 ranking: three points; no. 3: one point). Points are then totaled and ranked in descending order.
Kerusso’s “Cherished Girl” line has become an annual sales juggernaut for the company, and new lines such as “Hold Fast” for Men and “grace & truth” for Women have been heartily embraced by retailers.
Kerusso is a Christian apparel company, based in Berryville, AR, which employs more than 100 people and is among the top employers in the area. The company was established with a small, family loan in 1987 and has expanded into a leading supplier of Christian t-shirts and apparel, nationwide. Kerusso operates with the mission to Proclaim the Good News to the world through products about Jesus. The Greek word kerusso means "to herald or proclaim.” For more than 30 years, Kerusso has proclaimed the message of Jesus Christ through Christian t-shirts, apparel, and more.
For more information, visit: www.kerusso.com